Ed Hardy is the "Love Child" of today's powerhouse of urban streetwear and brand marketing, Christian Audiger. Who else has every celebrity and not-so-real, reality TV "star" in an Ed Hardy tee, hoodie, belt, watch, shoes and underwear while drinking Ed Hardy water and smelling an Ed Hardy air freshener? It's crazy but we love it! And why do we love this brand? The same reason we choose the rest of our team. It stands out, struts to the beat of its own bucket and enhances your already fabulous style!
Meet the man...Christian Audigier...He was born in southern France in the city of Avignon. From the beginning, he was drawn to the rock and roll style. He wanted to follow in the footsteps of Mick Jagger, but lacked the singing voice. Christian then moved into fashion, building the impressive portfolio you see today.
The past twenty years of fashion have been blessed by the creative genius of Christian Audigier. He left his indelible style on brands such as American Eagle Outfitters, Diesel, Lee, Levi's, Liberto, Kookai and Naf Naf. Christian joined the apparel company, Von Dutch, when they were still unknown, transforming the brand into a world sensation.
Any comparable designer would rest on their laurels after having made such a distinct impression on the fashion world. However, Christian Audigier is not resting. His charismatic and colorful approach to fashion, fueled by Christian's ebullient promotional strategy, allowed him to elevate the tattoo art of Don Hardy and create Ed Hardy by Christian Audigier, one of the hottest new brands worn by celebrities and by the world. Stepping up the pace, he rolled out his eponymous street wear line, Christian Audigier, reflecting Christian’s French-California perspective and drawing inspiration from his every day lifestyle influenced by rock & roll and glam on the streets of Los Angeles.
